Hello, thanks for visiting my site. I’m Scott, a Digital Marketing Manager by day for Wpromote in Dallas and an adjunct professor of digital communication by night at Dallas Baptist University. In a nutshell, I’m a locksmith that opens the floodgate of online leads, prospects, and clients for my business partners. I spend a lot of my time producing and implementing something digital related for my clients or working to communicate these concepts more clearly and succinctly. I really want to be able to provide the best integrated digital marketing program and process that there is.
The digital environment is so fast paced, I spend a lot of free time learning about it as well (that’s my #1 strengthsfinder). When I’m not on digital overload, my free time is primarily spent with my family or trying to detox from the digital world by working on the house and occasionally playing an instrument or exercising. I also read general business and digital marketing books of all kinds. These are physical books mind you, not on a e-reader. I wear a watch all the time because I hate being distracted by my phone. And most importantly, I am a believer in Jesus and love to chat about any of the above things.
This website is a mixture of resources for my students and a place where I can reflect and put together thoughts on what I am learning or experiencing and make connections in the world. You will find that the blog topics center around digital marketing concepts and some takeaways that I want to remember from business books. It is a tool for me to practice communicating clearly and succinctly what can often be a very confusing digital marketing landscape. I want to have a structured approach to thinking and implementation and I write about what I want to remember. Hopefully it will help make sense for you also. If you want to receive these blogs in your email, please subscribe here:
I have managed or supported rather large digital marketing accounts in real estate, hotel management, and retirement industries as well as law and online retail. I started in traditional graphic design and advertising, worked with direct sales companies to improve their advertising presence and then fully transitioned to digital after I was self-taught in HTML and CSS. I love problem solving and strategizing digital solutions and working through the process of identifying and focusing in on the right goals and KPI’s for my clients business.
Before I was in marketing and design, I was a musician and a guitar teacher. Hear a sample of my family band’s music on ITunes. I also created a guitar curriculum for teaching the fundamentals of beginner, intermediate, and advanced guitar using Christian hymns. I used it to teach group lessons for several years!
- Paid Search
- Search Engine Friendly Websites: Search Engine Optimization
- Digital Display Advertising: Design composition of static, animated, and dynamically created display ads
- Digital Media Strategist: research and determine the best channels to be present on and advertise to your ideal customer
- Digital Reporting: making sense of the different tools and channels by tracking, analyzing, and aggregating reporting for business decisions
- Conversion Optimization: A/B testing, user flow modeling & conversion path flow analysis
- Front-end HTML/CSS design