I am a digital strategist with a visual background, starting in graphic design and traditional advertising, transitioned to self-taught HTML/CSS front-end designer, and bringing it all together as a digital marketer and user experience advocate. Below is my work when I was primarily doing traditional print design and only a fledging web designer.
I still do design but its mostly digitally-based and a lot of display ads. My design now is often solving a spacial reasoning, visual problem or a user flow problem on a website. There is also A/B testing different display ads to allow for data-driven solutions. I am all about solving problems that provide full circle marketing solutions for clients.
DoubleClick – Dynamic Creative for Media Agencies Certification
Branding, Graphic Design & Print Production
Posados Restaurant Chain Christmas Campaign
This is my family band, the Cliftones. In 5 years, we played over 200 events throughout the Southeast in churches and community events, created two professional quality cd’s, and never paid to play. I managed all of it including booking, event coordination and management, design production, tradeshows, and social media campaigns.
Breckwell Hearth Products
Breckwell was in need of a rebrand for their long-standing, American-made product. During my time there, I managed the advertising and marketing designs and supported the National Sales Manager with management of new dealer and distributor relationships. I also created an alternate brand for entry into the B2C retail market.