How Do We Accomplish Something Significant in Work?
The world of information is transparent. How does this relate to marketing? This means that products and services that are full of hot air are reduced to non-trivial meaning and insignificance. For those organizations that want to accomplish something significant you must start with providing value and what seems cliche to say but is more important: honesty and integrity. In other words, good, ole-fashioned decency.
Forget Employer Handouts.
We are in a world of relationships and networking. The era of industrialization is over and so is receiving “risk free” 8-5 work for 30+ years with the same employer regardless of the economic circumstances. Employers became that way because the market conditioned them to be and now the market is conditioning them to become small and flexible…connection or relationship oriented. There will still be large companies that act small and flexible. But anything trying to get in the way of this natural progression is going to prove to be an unnecessary “roadblock” of progress for that business.
Do You Care?
With this idea of connecting as the central focus is a need to provide value and become significant as an individual. In your workplace, you need to be as Seth Godin coined, a “linchpin”. You need to bring your passion and personality to your work. And you need to show that you care. Secondly, in your personal sphere, I think everyone needs to be less concerned about giving away too much information and more concerned about embracing the uncertainty. This is of course, all within reason, but the general concept is important. There should be basic rules of colloquial behavior like respect and decency to other individuals and not being stupid. But, I’ve seen too many people concerned “about facebook knowing everything about me” or “publicizing personal information” and because of fear they back out of the conversation altogether. As if the government doesn’t know how to find you already?
Connect Your Life to Your Work.
If you want to be significant you need to be real. And that includes having a healthy relationship with connecting your business or job to your personality and personal life.
If you’re struggling with the idea of connecting these two aspects you might consider reading Mitch Joel’s Six Pixels of Separation. He discusses how he built a platform and began engaging in relationships online. He provided content that is important to him and tried to help others in an area that he could. Mr. Joel explains that “in the digital world there are no degress of separation between you and your customer”. And the old theory that is based off anyone is 7 connections away from everyone else is no longer relevant. We are now six pixels away.
Mitch Joel creates a compass for you from his own experience about building a platform for yourself in a niche that you can own. What are you passionate about? Join in the conversation. Don’t be afraid for others to steal your ideas. Be afraid to not move forward. And, as Joel says, “burn the ships”.